How to Host Webinars

How To Host Webinars: Tools & Best Practices

3CX Webinar Screenshots

A webinar is a video workshop that is typically conducted using video conferencing software. Webinars are delivered to a live audience that can interact directly with the webinar host via voice or chat. In light of this, hosting a webinar provides a unique opportunity for sales and support representatives to engage directly with their target audience. Use hosted webinars for:

 

  • Training and E-Learning
  • Online Meetings and Round Tables
  • Introducing offers & promotions
  • Strategic business announcements
  • Q&A sessions
  • Product demonstrations

      Why Host Webinars?

      Webinars are a direct way to engage with customers, leads, and internal teams. You can run product demos, sales pitches, training sessions, or announcements—all from your browser. Businesses that host webinars consistently see stronger lead generation and better retention.

       

      • Easy to Use: Set up and host webinars in minutes without the need of your IT support staff
      • Generate better-qualified leads for less: Present your product or service to hundreds of potential customers
      • Engage and Intrigue: Seamlessly switch from your product video to your website and back to your presentation

          What Is A Webinar?

          A webinar is a live online event. Attendees join via a webinar software platform and watch presentations, ask questions, and interact in real time. It’s commonly used for:

           

          • Product launches
          • Training and onboarding
          • Live Q&A sessions
          • Strategy briefings
          • Customer updates
          • Partner meetings
          Key considerations when choosing your webinar platform

          Key considerations when choosing your webinar platform:

          • Webinar software should be accessible via a web browser
          • URLs are secure, random and encrypted to minimize security risks
          • The platform explicitly asks for permission to use your mic and camera. (This avoids issues such as ‘zoombombing’)
          • The platform includes in-built chat, pass the mic and screen sharing
          • The platform provides file sharing, polling and whiteboard functions

            What You Need To Host a Successful Webinar

            You don’t need a studio setup. Just a few basics:

            • Webcam (check your laptop or phone first)
            • Microphone or headset
            • Good internet connection
            • A clean background or quiet room
            • Reliable webinar software

                Remember, that as well as hosting live webinars you could also take advantage of your webinar recording tools to offer an ‘on-demand’ option for attendees who cannot make it on the day. You could even add the recording to your YouTube Channel or social media accounts to boost your exposure.

                Best Practices To Host Webinars That Convert

                Want more signups and better engagement? Stick to these points:

                • Keep your intro short
                • Focus on value—not product features
                • Use polls, chat, and audience questions
                • Keep it under 45 minutes
                • End with a strong call-to-action
                • Share the recording afterward
                • Repurpose content for future campaigns
                • Schedule in advance and invite participants
                • Inbuilt Instant Messaging
                • Document, video, desktop and file sharing
                • Crowd control: Mute participants, pass the microphone and remote control the PC of one participant
                • Record your webinar and re-watch on demand